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Most people start a fashion brand from the design and work the rest out as they go — and run out of money before they've made anything. This is the whole path in one place: what to do at each of the nine stages, the tools to actually do it, and a budget that tells you, before you commit, whether it adds up.
It's built around The Fashion Brand Playbook — the actionable version of my free roadmap. Nine stages, concept to production: what to decide, how to do it, what it costs, and where founders lose time and money. Each stage ends with a checklist you tick as you clear it, and there's an honest costs-and-budgeting section most guides skip.
Alongside the playbook are the tools you fill in as you go. The tech pack your factory makes from, with a costing sheet that adds itself up. The line sheet buyers and stockists order from. A sourcing checklist for choosing suppliers, with a side-by-side comparison grid. And a collection budget planner — you list your styles and costs, and it totals your spend and shows whether the margin survives. That last one is the piece founders most often wish they'd had on day one.
You also get a completed worked example — a real production-style tech pack — so you can see what good looks like before you start your own.
It comes from twenty years of taking brands from a drawing to a finished collection. Nothing is locked — edit all of it. There's a small "Template by James Hillman" credit in the footers that you can remove any time you want a clean document.
WHAT'S INCLUDED
- The Fashion Brand Playbook (PDF) — the nine stages, how to do each one, with a checklist per stage and a real costs-and-budgeting section
- Tech pack template (Excel) — bill of materials, points of measure, costing, construction notes
- Line sheet template (Excel) — the one-pager buyers and stockists order from, with retail margin built in
- Sourcing checklist (Excel) — the questions to ask every supplier, plus a side-by-side comparison grid
- Collection budget planner (Excel) — per-style costs, one-off costs, total spend, margin and break-even
- Worked example (PDF + Excel) — a finished men's Oxford shirt tech pack, so you can see how a real one is built
- Start-here guide + single-user licence — footer credit removable
SPECIFICATIONS
- Format: PDF playbook + Excel templates (.xlsx) + PDF/Excel worked example
- Compatibility: Excel 2016 and later, Google Sheets, Numbers (Mac); PDFs in any reader
- Editable: yes — all text, sections, measurements and numbers; nothing locked
- Delivery: instant download (zip) after purchase
Most people start a fashion brand from the design and work the rest out as they go — and run out of money before they've made anything. This is the whole path in one place: what to do at each of the nine stages, the tools to actually do it, and a budget that tells you, before you commit, whether it adds up.
It's built around The Fashion Brand Playbook — the actionable version of my free roadmap. Nine stages, concept to production: what to decide, how to do it, what it costs, and where founders lose time and money. Each stage ends with a checklist you tick as you clear it, and there's an honest costs-and-budgeting section most guides skip.
Alongside the playbook are the tools you fill in as you go. The tech pack your factory makes from, with a costing sheet that adds itself up. The line sheet buyers and stockists order from. A sourcing checklist for choosing suppliers, with a side-by-side comparison grid. And a collection budget planner — you list your styles and costs, and it totals your spend and shows whether the margin survives. That last one is the piece founders most often wish they'd had on day one.
You also get a completed worked example — a real production-style tech pack — so you can see what good looks like before you start your own.
It comes from twenty years of taking brands from a drawing to a finished collection. Nothing is locked — edit all of it. There's a small "Template by James Hillman" credit in the footers that you can remove any time you want a clean document.
WHAT'S INCLUDED
- The Fashion Brand Playbook (PDF) — the nine stages, how to do each one, with a checklist per stage and a real costs-and-budgeting section
- Tech pack template (Excel) — bill of materials, points of measure, costing, construction notes
- Line sheet template (Excel) — the one-pager buyers and stockists order from, with retail margin built in
- Sourcing checklist (Excel) — the questions to ask every supplier, plus a side-by-side comparison grid
- Collection budget planner (Excel) — per-style costs, one-off costs, total spend, margin and break-even
- Worked example (PDF + Excel) — a finished men's Oxford shirt tech pack, so you can see how a real one is built
- Start-here guide + single-user licence — footer credit removable
SPECIFICATIONS
- Format: PDF playbook + Excel templates (.xlsx) + PDF/Excel worked example
- Compatibility: Excel 2016 and later, Google Sheets, Numbers (Mac); PDFs in any reader
- Editable: yes — all text, sections, measurements and numbers; nothing locked
- Delivery: instant download (zip) after purchase