Launch client · menswear + leather
Kozha.
Men's luxury leather, built from the ground up.
The brief
Suni came to us with a single line — we want to set up a brand. No category locked in. No name. No positioning. No design language.
We did the research. Sat with Suni. The thread that came through was Bulgarian — traditional dress, traditional craft, the visual language of how clothing was worn there. Even the name landed there: Kozha means leather in Bulgarian. A men's luxury leather house drawn from that heritage, modernised for now, built to read in a global market.
What we did
Brand identity from the founder up. Cultural research into traditional Bulgarian dress — silhouettes, construction, craft details — translated into a modern leather language. Naming, positioning, design direction across leather outerwear, accessories, and seasonal capsules.
Sourcing through specialist Italian and Spanish tanneries. Hides selected for the specific cut and use. Trim sourcing — buckles, eyelets, internal linings — chosen to last.
Production oversight on every run. The work sits in the detail — leather grain selection, edge finish, hardware specification, lining choice. Decisions that read as quiet craft to the wearer and matter enormously to the brand's positioning.
Where it landed
Multi-season working relationship. Suni stepped away for a period; he's now back. The brand continued to live in the meantime — and the return tells you the foundation was right.
Kozha sits in the men's luxury and luxury leather segments. worn by some of the biggest names in the world. with a clear identity built from the founder up. A brand that means something to the people behind it, rendered in materials and construction quality that read globally.
