Launch client · menswear + leather
Kozha.
Men's luxury leather, built from the ground up.
The brief
Suni came to us wanting to start a menswear brand. That was the brief. No name, no concept, no positioning, no design language.
Everything after that was ours. We took it to Bulgaria: traditional dress, traditional craft, the way clothing was worn there. The name is ours too — kozha means leather in Bulgarian. A men’s luxury leather house drawn from that heritage, modernised, built to read in a global market.
What we did
Brand identity from the founder up. Cultural research into traditional Bulgarian dress — silhouettes, construction, craft details — translated into a modern leather language. Naming, positioning, design direction across leather outerwear, accessories, and seasonal capsules.
Sourcing through specialist Italian and Spanish tanneries. Hides selected for the specific cut and use. Trim sourcing — buckles, eyelets, internal linings — chosen to last.
Production oversight on every run. The work sits in the detail — leather grain selection, edge finish, hardware specification, lining choice. Decisions that read as quiet craft to the wearer and matter enormously to the brand's positioning.
Where it landed
Kozha launched, and the leather was worn by international rappers and K-pop artists.
Men’s luxury leather, still running on the identity we built. The name, the Bulgarian thread and the design language all still stand. A new collection lands early 2027.
Working on something similar?
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