2014–PRESENT · ESTABLISHED CLIENT ·
mens + WOMENSWEAR + home
Casa Marané.
Ale and Gabi founded Casa Marané in Uruguay IN 2014. They came to US with the idea — luxury mens swimwear, ready for a global market.
Everything else came from us. The feeling of the brand. Its roots in Latin American craft. The expansion into linen, resort wear, womenswear, accessories, home — each category developed from scratch as the brand grew. Ten years on, we’re still on every season.
Casa Marané sits in Selfridges, Liberty, Harvey Nichols and Bloomingdales. not to mention Two flagship stores in URUGUAY.
What we did
Brand and creative direction across every season for ten years. Complete development cycle — sketches into spec sheets into tech packs, sample making with our pattern cutters in London and Uruguay, fittings and fabric calls, trim sourcing. Production runs across mills in Italy, japan, spain, france, uk and factories across Italy, Portugal and Uruguay
— every supplier chosen for the brief, no commercial conflicts. Quality control on the line, season after season.
Brand-level decisions stay with the founders. We bring the senior judgement — when to push back on a fabric choice, when a sample maker is going to miss a deadline, when a trim is wrong for the silhouette. Ten years of that judgement, on every collection.
Where it landed
Stockists: Selfridges (London), Liberty (London), Harvey Nichols (UK), Bloomingdales (US). Direct retail through two flagship stores in Uruguay — both designed end-to-end for the brand identity.
Press, editorial, and growing digital presence anchored in the campaign work each season. The brand sits comfortably in the luxury Latin American resort segment with a clear identity that's stayed consistent across ten years of collections.
Working on something similar?
Get in touch about a project, full launch, or a Studio Session to talk it through.
“He is a creative director in vision and a pattern cutter in precision. He brings innovation when it’s needed without ever losing the identity of the brand. And whatever the brief, he makes it better.”