Casa Marané.
2014–PRESENT · ESTABLISHED CLIENT · men’s + womenswear + home
Ale and Gabi founded Casa Marané in Uruguay in 2014. They came to us with the idea — luxury men’s swimwear, ready for a global market.
Everything else came from us. The feeling of the brand. Its roots in Latin American craft. The expansion into linen, resort wear, womenswear, accessories, home — each category developed from scratch as the brand grew. Ten years on, we’re still on every season.
Casa Marané sits in Harvey Nichols, Bloomingdale’s, Selfridges and Liberty — thirteen retailers across five regions, and two stores of its own in Uruguay.
What we did
Brand and creative direction across every season for ten years. Complete development cycle — sketches into spec sheets into tech packs, sample making with our pattern cutters in London and Uruguay, fittings and fabric calls, trim sourcing.
Production runs across mills and manufacturers in Italy, Japan, Spain, France, the UK, Portugal and Uruguay, every supplier chosen for the brief, no commercial conflicts. Quality control on the line, season after season.
Brand-level decisions stay with the founders. We bring the senior judgement — when to push back on a fabric choice, when a sample maker is going to miss a deadline, when a trim is wrong for the silhouette. Ten years of that judgement, on every collection.
Where it landed
Ten years on the brand, every season. A six-to-seven-figure business, year after year. Harvey Nichols, Bloomingdale’s, Selfridges and Liberty, plus Globus in Switzerland, Ron Herman in Hawaii, Good Neighbour in Toronto and Rubaiyat in Saudi Arabia — thirteen retailers across five regions. And two stores of their own in Uruguay: the original, built in local eucalyptus in twenty-eight days, and a second inside Parador La Huella at José Ignacio.
One idea in 2014: men’s swimwear, ready for a global market. Linen, resort wear, womenswear, accessories and home all came after, each category built from nothing. The identity hasn’t moved in ten years.
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“He is a creative director in vision and a pattern cutter in precision. He brings innovation when it’s needed without ever losing the identity of the brand. And whatever the brief, he makes it better.”
